New SAM tools promise to give advisors plan-aware AI, less data entry, and fewer hallucinations
Conquest Planning says its new AI tools could shrink the time it takes to build a financial plan from about 10 hours to minutes.
According to Conquest, that shift could change the economics of advice — but only if advisors can still explain and defend every recommendation.
The Winnipeg-based planning software firm is rolling out four AI-driven additions in April 2026: SAM Guide, SAM Bytes, LLM Data Migration and a Model Context Protocol (MCP) server that lets external AI agents tap Conquest data via APIs.
The company says all four sit on its existing Strategic Advice Manager (SAM) calculation engine and keep advice within auditable, deterministic rules rather than general-purpose generative models.
Conquest chief product officer Ken Lotocki said “financial planning has traditionally been a time-intensive exercise” that makes it hard for advisors to scale personalized plans.
He argued that “AI-adjacent tools have the potential to reduce that from an average of 10 hours to minutes, and that will impact the cost of delivering advice,” but cautioned that “speed without auditability isn’t progress.”
SAM Guide sits inside the advisor application as an “agentic” layer that responds to natural language questions about plan navigation, KPIs, reporting and strategy context.
Advisors can ask questions and get plan-aware responses without leaving the planning workflow.
The tool works only within the boundaries of the financial plan.
It does not pull in outside data and relies solely on plan inputs and strategies, which Conquest says aligns with regulatory expectations of auditability, consistency and verifiable quality.
Conquest plans to extend SAM Guide beyond advisor use.
The roadmap includes client-facing access plus data-gathering and plan-editing through the same agent, based on SAM’s embedded planning rules for Canada, the US and UK.
The firm says those changes will turn SAM Guide into a full planning workflow accelerator rather than just a productivity aid.
Lotocki said SAM Guide “is built for speed and security” and “is not bolted onto a general-purpose LLM.”
He said it is purpose-built and plan-aware, and runs on a proprietary calculation engine used by compliance teams.
SAM Bytes is a growing library of “micro journeys” that bundles multiple strategies into one guided flow.
Instead of toggling through separate tools to model complex scenarios, advisors can use a single Byte that breaks the process into smaller calculators.
Each Byte pulls in all relevant strategies for a specific question so advisors can see how decisions interact before anything hits the actual plan. Once satisfied, the advisor can commit the full set of strategies in one step.
Jason Pereira, senior partner and financial planner at Woodgate Financial, said advisors can “think of SAM Bytes as the movie trailer and the full financial plan as the feature film.”
He said it lets them show headline insights and direction upfront, while the full plan holds the detailed rationale and narrative, so they come into client meetings having already worked through the complexity before choosing a strategy.
The first Byte, “Where to Save?”, walks through the interplay among tax-deferred, tax-free and taxable accounts.
Conquest says additional Bytes on debt management, home buying, pension and decumulation decisions and other multi-strategy cases are in development for release through 2026.
To address manual data entry, Conquest is previewing LLM Data Migration.
The tool ingests unstructured information from PDFs, Word documents, Excel files, CSVs and other sources and pushes it into client plans through the Conquest integration layer. It will also read permanent insurance illustrations and populate associated fields inside Conquest plans.
The roadmap includes the ability to create entirely new plans from source documents, not just update existing ones.
Conquest says early beta users in the enterprise RIA segment are already testing this feature.
Savvy Wealth founder and CEO Ritik Malhotra said the firm is focusing on data because “you can’t build great financial plans without great data.”
He said Conquest’s LLM Data Migration lets Savvy convert unstructured information and feed it into its advisor dashboard so advisors spend less time on operational tasks and managing scattered data.
Conquest is also preparing an MCP server that lets external AI agents, built either by clients or third parties, connect to the Conquest planning engine through configurable APIs.
According to the firm, this “headless” access allows agents to pull planning outputs straight from the system of record, which it says removes the risk of hallucinations because the data comes directly from the plan.
Company executives are scheduled to discuss the tools at FutureProof Citywide from March 8–11 in Miami and at the T3 Technology Conference from March 9–12 in New Orleans.
